Learn About Us

Meet the Founder

Hi, I’m Lorne Kallstrom, founder of Camp Fish Apparel. I started this company in the fall of 2024, born from two lifelong passions: the outdoors and designing t-shirts. With the unwavering support of my wife—who also doubles as my sounding board and design consultant—I set out to create a brand that brings the spirit of camping and fishing to life in a fun, wearable way.

 


Built from the Campfire Up

I’ve been exploring forests, fishing lakes, and pitching tents since I was a kid. Every spring and summer weekend was spent outdoors with family - campfires, sleeping bags, tangled lines, and all. One summer, my brother, my friend, and I built a floating raft on a lake to use as a swimming platform. I still remember diving under it with a snorkel and coming face to face with a school of curious bass. With a bit of luck (and a lot of determination), I caught one underwater with a net - that was my very first bass. It’s moments like that - unplanned, unforgettable, and full of nature’s magic - that fuel this brand.

Why T-Shirts?

T-shirts are more than just fabric—they're a way to express who you are. Whether you're casting a line at sunrise or cracking jokes around a campfire, your shirt should tell a story. That’s why every design in our collection reflects a blend of humor, pride, and love for the wild. They’re for the weekend warrior, the tent-sleeper, the early-riser, the fish-whisperer, and everyone who finds peace and joy in nature’s playground.

What We Stand For

At Camp Fish Apparel, we celebrate:

  • The humor that keeps campfire conversations alive
  • The adventure that lives in every trail and ripple
  • The respect for nature that connects us all

Every shirt is designed by me and inspired by real experiences. They're meant to make people smile, spark memories, and maybe even remind them to get outside more often.

The Journey Ahead

It’s been a tough, stressful, and rewarding ride so far—but I wouldn’t trade it for anything. The goal is simple: to keep building a brand that captures the spirit of camping and fishing, and to grow a community of people who appreciate nature and laughter as much as I do.

Thanks for stopping by, and thanks even more for supporting a small business built from the heart.

- Lorne